About the Firm
A London house built on quiet conviction.
Generation Investment Management was founded in 1998 by a small group of City practitioners who shared a single belief — that the private client deserved counsel measured in decades, not quarters. Today, from 20 Air Street in the heart of Westminster, the firm stewards more than £4.2 billion on behalf of families, trusts and institutions across the United Kingdom and Europe.
Heritage
A measured history.
From the firm's beginnings advising a handful of London families, Generation Group has grown deliberately. We have never sought scale at the expense of service — and our shareholder base remains entirely private and aligned with our clients.
- 1998
The firm is founded
Three principals leave a major UK private bank to establish Generation Investment Management on Air Street.
- 2006
FCA authorisation extended
The firm receives discretionary investment management permissions (FCA 402126).
- 2014
Family office division launched
The Westminster Trust mandate is introduced for ultra-high-net-worth families.
- 2021
Pan-European expansion
European mandate launches; client assets in EUR open to UK and Continental investors.
- 2024
£4 billion under stewardship
The firm crosses £4bn of assets entrusted across its four discretionary mandates.
A Word from the Chairman
“We measure success not by the assets we gather, but by the families we serve from one generation to the next. That, more than any return figure, is the truer measure of a wealth manager.”
Sir Henry Whitcombe
Chairman · Generation Investment Management London