The City of London skyline at golden hour

Private Wealth · Established London

Stewarding capitalacross generations.

From our offices on Air Street in the heart of Westminster, Generation Investment Management advises private clients, families and trusts on the disciplined preservation and considered growth of meaningful wealth.

£4.2bn
Assets under stewardship
27 yrs
London heritage
FCA 402126
UK regulated
680+
Private client families
Authorised by the FCAMember of CISIISO 27001 CertifiedUK Finance Affiliate

Core Philosophy

A measured discipline, refined over a quarter of a century.

We do not chase markets. We construct portfolios. Each mandate at Generation Investment Management is built upon a single conviction — that meaningful wealth is preserved through patience, considered allocation, and a relationship measured in decades rather than quarters.

Generation Investment Management London office interior

The Generation Principles

Six convictions that govern how we manage your wealth.

Capital Preservation

Risk is governed before return is pursued. Every mandate is engineered for resilience.

Considered Growth

Long-duration thinking, anchored in fundamentals and global market depth.

Generational Trust

We advise families, not just portfolios — preserving wealth for those yet to inherit it.

Global Perspective

Mandates draw on developed and emerging markets, public and private capital.

Independent Counsel

Privately held and unconflicted, our advice is aligned only with our clients.

Discreet Stewardship

Confidentiality is the foundation of every Generation Investment Management relationship.

A gold compass — symbol of measured navigation

Our Approach

Counsel that begins with listening.

01

Discovery

An unhurried conversation about your circumstances, your family and what you wish your capital to achieve.

02

Architecture

A bespoke investment policy is constructed — risk parameters, time horizons and liquidity needs codified.

03

Stewardship

Your portfolio is managed continually, reviewed formally and reported with full transparency.

A Private Introduction

Begin a conversation with our London office.

Every relationship at Generation Investment Management begins with a confidential consultation — an opportunity to understand your objectives and to determine whether our stewardship is the right fit for your family.